The media and video industry in India is booming, fueled by the pandemic

The Asia Video Industry Association (AVIA) held its annual Future of Video India seminar amidst a time of great change in the region. The media and video industry in India has undergone more change in the last six months than it has seen in the last 30 years as a result of the COVID-19 pandemic. According to Sunil Lulla, CEO, BARC India, with the surge in viewing as a result of the lockdown in India, television viewing peaked to 1.26 trillion viewing minutes during lockdown and continues to be greater than pre-COVID levels. This love for content is what has driven the growth of the streaming platforms. there is an opportunity to tell the story in the best form,” said Srishti Behl Arya, Director International Originals, Netflix India.

Read Full Article Here

Related Articles