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Toy cars turn eco to raise awareness among children
- Friday | 16th April, 2021
LONDON (Reuters) – Matchbox is launching a new series of toy cars based on real-life electric and hybrid vehicles, in a bid to make its miniatures more sustainable and to raise awareness among children of the environmental impact of motoring. The first model off the production line is a scaled-down version of the Tesla Roadster, which will be joined by toys based on cars made by Nissan, Toyota and BMW. She added that it would be the first die-cast model made of 99% recycled materials and is a certified CarbonNeutral® product. The packaging is made of recycled FSC-certified materials, and the inner tray is made of 70% bio-based materials derived from potato. The Matchbox brand was created nearly 70 years ago and sells more than 40 million die-cast vehicles each year.
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