- Home >> Features >> Technology
Trade media is the most influential way for vendors to talk to telcos
- Tuesday | 9th March, 2021
A report that finds that industry and trade media is the preferred way that telecoms’ technology buyers like to hear about vendors is definitely going to get attention, mainly from industry and trade media. This is obviously good news for trade media such as, well, Disruptive.Asia (other industry trade media are available, or so we are told), but it is interestingly damning other channels that tout themselves as influential. You would not be surprised that social media, online advertising and web search are in the middle of influential techniques. And it is a timely validation of the influence of industry and trade media. More importantly, for vendors faced with this report, it adds weight to our argument that trade media is the platform that allows vendors to start conversations with telcos rather than simply try and sell them a product.
If You Like This Story, Support NYOOOZ
Your support to NYOOOZ will help us to continue create and publish news for and from smaller cities, which also need equal voice as much as citizens living in bigger cities have through mainstream media organizations.
