US regulators find Cambridge Analytica deceived consumers

WASHINGTON (Reuters) – US regulators on Friday said they had found now-defunct British political consulting firm Cambridge Analytica deceived consumers about the collection of Facebook Inc data for voter profiling and targeting. The Federal Trade Commission also found that Cambridge Analytica engaged in deceptive practices relating to its participation in the EU-US Privacy Shield framework – a pact on the cross-border transfer of personal data. The agency order prohibits Cambridge Analytica from misrepresenting the extent to which it protects the privacy and confidentiality of personal information. The FTC’s probe into Facebook and Cambridge Analytica was triggered by allegations that Facebook violated a 2012 consent decree by inappropriately sharing information belonging to 87 million users with Cambridge Analytica. The FTC voted 5-0 to issue the opinion and final order against Cambridge Analytica.

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