Why is Apple’s iPhone mojo fading in India?

Hong Kong-based Counterpoint Research says that iPhone sales are falling as a result. Beyond that, while US phones are subsidized under deals with wireless carriers, Apple’s phones in India are not. From three million phones in 2017, sales may sink to two million this year, according to their estimate, the first decline in four years. In the United States, the basic iPhone XR model costs $749 or roughly 54,400 rupees, only two thirds of its retail price in India. The result, says Neil Shah, from Counterpoint, is that Apple’s user base in India is set to decline about 10 percent to nine million users this year.

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