World’s largest electronics market in Shenzhen gets a cosmetics makeover

SHENZHEN, China (Reuters) – It’s 10 p.m. in the world’s largest electronics market, and lines of delivery workers who once hauled computer components and knock-off phones now pushcarts overflowing with Mac lipsticks, Bioderma cleansers and other foreign beauty brands. The electronics sellers for which Huaqiangbei is famous have mostly gone home, but the wholesale cosmetics merchants crammed into 1,400 stalls in the sprawling market’s Mingtong mall will be working until 2 a.m. to meet booming demand. Ying opened her cosmetics stall three months ago, part of a sudden makeover at the landmark electronics market in this famously entrepreneurial city. Some buyers at the market purchase items in small batches to sell on Chinese e-commerce sites such as Alibaba’s Taobao. She worries that as more sellers flock to the market, margins will be squeezed further.

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