Your definitive guide to Social Media Transformation

Social Media Transformation is the integration of social media processes and technology into sales, marketing, HR and corporate communications. At its core, Social Media Transformation (SMT) is the integration of social media processes and technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. This calls for a more flexible and agile approach to social media usage which can respond to the demands of a fast-paced, local social media age. Social media transformation for corporate communicationsThe transformation for corporate communications involves activation of senior leaders in the C-Suite, cultivating corporate culture on social media, managing reputational risk and understanding how to harness PR using social media. Social media transformation for HR professionalsTransformation for HR professionals is focused on understanding how to use the power of your people to boost organic reach across social media, create cultures that attract and retain the best talent and engage with employees.

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