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YouTube to buy India’s video commerce startup simsim
- Wednesday | 21st July, 2021
Google-owned YouTube said that it would acquire two-year-old Indian social commerce startup, simsim, with an aim to help viewers discover and buy products from local businesses in the country. “As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice they trust. Gurugram-headquartered simsim’s app serves as a platform to connect local businesses, influencers and customers. It allows creators to post video reviews about products from local businesses, and viewers can buy those products directly through the app. After the acquisition, YouTube said there would be no immediate changes to simsim, and the latter’s app will continue operating independently.
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