Zuckerberg recruited an army to fight fake content – can he win?

When Mark Zuckerberg spoke at the recent Munich Security Conference he said his company is now taking down a million fake accounts every day. He also said that Facebook now spends more on dealing with fake and harmful content than the entire revenue of the company when it went public in 2012. While this was meant to be a signal that Zuckerberg and Facebook are ‘on it’ when it comes to fake news, harmful content and election manipulation, it also begs a question. Yet social media is now the carrier pigeon, the leaflet dropping plane and propaganda machine of our times – and as powerful. It may be that social media (through its journey from social media, to commercial and now antisocial media) has become a threat as great as any used in the last big wars.

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