Finance, marketing conclave concludes at IIM Amritsar
- | Monday | 15th October, 2018
Amritsar: The Indian Institute of Management (IIM) here held its second annual finance and marketing conclave ‘Pariprekshya-18’ on Saturday. “Start-ups look for people who like taking risks,” he added.The panellists discussed in detail what brands should do and what was the importance of customer satisfaction. The 4 Cs — commoditize, cost, crowd and consistency — are essential to winning the confidence of the customers, they said.The video presented by Markophilic, the marketing club of IIM, Amritsar, caught the attention of the panellists. They further said that there was a difference between a satisfied and a loyal customer and the shifts in the marketing world have made it even more important to focus on loyalty as much as customer satisfaction. They also emphasized that in the era of digitization, there exist challenges to companies perpetuating customer loyalty as loyal customers continuously expect exclusive treatment and much more to keep renovating their loyalties towards the brand.
If You Like This Story, Support NYOOOZ
Your support to NYOOOZ will help us to continue create and publish news for and from smaller cities, which also need equal voice as much as citizens living in bigger cities have through mainstream media organizations.
Stay updated with all the Amritsar Latest News headlines here. For more exclusive & live news updates from all around India, stay connected with NYOOOZ.