Finance, marketing conclave concludes at IIM Amritsar

  • | Monday | 15th October, 2018

Amritsar: The Indian Institute of Management (IIM) here held its second annual finance and marketing conclave ‘Pariprekshya-18’ on Saturday. “Start-ups look for people who like taking risks,” he added.The panellists discussed in detail what brands should do and what was the importance of customer satisfaction. The 4 Cs — commoditize, cost, crowd and consistency — are essential to winning the confidence of the customers, they said.The video presented by Markophilic, the marketing club of IIM, Amritsar, caught the attention of the panellists. They further said that there was a difference between a satisfied and a loyal customer and the shifts in the marketing world have made it even more important to focus on loyalty as much as customer satisfaction. They also emphasized that in the era of digitization, there exist challenges to companies perpetuating customer loyalty as loyal customers continuously expect exclusive treatment and much more to keep renovating their loyalties towards the brand.

Amritsar: The Indian Institute of Management (IIM) here held its second annual finance and marketing conclave ‘Pariprekshya-18’ on Saturday. The event witnessed top leaders from the industry discussing and providing insight into ‘The Financial Prudence in India — Current Scenario and Way Forward’ and ‘Re-inventing Marketing for Loyal Customers’.Speaking on the occasion, global head of R2R Krishna Ramachandran reminded how the Indian education system was inclined more towards number crunching than instilling values and ethics among students. “Poor memory and bad value system lead to the chaos,” he said.Swiggy CFO Rahul Bothra discussed how start-ups that were most risk averse took financial prudence into perspective. He acknowledged that their valuation increased with the magnitude of risks they were ready to take. “Start-ups look for people who like taking risks,” he added.The panellists discussed in detail what brands should do and what was the importance of customer satisfaction. They further said that there was a difference between a satisfied and a loyal customer and the shifts in the marketing world have made it even more important to focus on loyalty as much as customer satisfaction. They also emphasized that in the era of digitization, there exist challenges to companies perpetuating customer loyalty as loyal customers continuously expect exclusive treatment and much more to keep renovating their loyalties towards the brand. The 4 Cs — commoditize, cost, crowd and consistency — are essential to winning the confidence of the customers, they said.The video presented by Markophilic, the marketing club of IIM, Amritsar, caught the attention of the panellists.

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