Punjabi cinema must capture European audience: Deedar
| Sunday | 8th September, 2019
Tribune News ServiceAmritsar, September 7Europe has become an important market for Punjabi films given the popular global status of Punjabi culture and entertainment.
Taking a cue, a lot of Punjabi films recently have been released in European territories, especially in Germany and East European countries.
“Punjabi film industry has already achieved milestones at home and overseas, where people actually look forward to the latest films that we have to offer.
The scope of Punjabi cinema is not just limited to shooting at foreign localities, but we are also catering to a global audience.
“After establishing Canada, US and UK as hubs of Punjabi cinema, the next move should be to capture the audience in Europe,” he said.
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