Uber Roasted On Twitter For Sexist Promotional Message, Apologises

  • | Tuesday | 19th September, 2017

There has to be a better way to market your food delivery service which doesn't rely on centuries of oppression. — Suki B (@bluekohlapuris) September 17, 2017Sorry @uber but why do you think that only the "wife" needs to be at the kitchen! "Dear husbands, a gentle reminder - today is Wife Appreciation Day," the promotion read. We've removed it and we apologise," Uber had tweeted.The message was shared across social media leading to Twitterati accusing the company of promoting sexism.A Twitter user @rashi_kakkar said: "Thank you @Uber for defining gender roles in India. Of course women are meant to slog it out in the kitchen and the men need to buy us freedom".

"Thank you @Uber for defining gender roles in India. Of course women are meant to slog it out in the kitchen and the men need to buy us freedom"."Sorry Uber, but why do you think that only the wife needs to be at the kitchen," said another netizen @GNUmanth.After a series of tweets from people, the company's Chief Brand Officer Bozoma Saint John said: "This is totally unacceptable. Will take care of this".The online cab aggregating application has battled several allegations of sexism even in the past.Its Chief Executive Officer Travis Kalanick had stepped down in June after numerous allegations of sexism, discrimination and sexual assault were levelled against the company's top officials.

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