V-Mart Retail to acquire Arvind’s 74 fashion retail stores ‘Unlimited’

  • | Friday | 23rd July, 2021

V-Mart Retail Ltd. (V-Mart), India’s leading value fashion retailer, has signed definitive agreements to acquire all of existing running stores of ‘Unlimited’ from Arvind Lifestyle Brands Ltd (ALBL), a wholly owned subsidiary of Arvind Fashions Ltd (AFL) for cash consideration. Unlimited operates a chain of 74 value fashion retail stores across South and West India and retails fashion apparel and accessories for men, women and children at affordable prices. Through this development, V-Mart will be debuting into South India and helping customers meet their fashion aspirations through its vast array of quality products at affordable prices. Commenting on the transaction, Lalit Agarwal, Chairman & Managing Director of V-Mart Retail Ltd said, “.V-Mart is one of the strongest players in northern & eastern India and is a leading value retail player for the masses in the fashion segment, primarily operating in Tier 2, 3 cities. We have always believed in cluster philosophy and as we were not present in the southern India & as being the focused value retailer we can strive to do better- this has compelled & motivated us to grab this opportunity.

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