Odisha Tourism s Digital Initiative Featured By Global Software Giant Adobe

  • | Saturday | 15th February, 2020

The success story of Odisha's Digital Presence has been captured as a Prime Tourism and e-Gov Use case by AdobeBhubaneswar: Recognizing a one of a kind implementation of the Adobe stack in the Government & Public Sector, software giant Adobe Systems has featured the Digital Transformation of Odisha Tourism in a succinct and insightful case study. “Leveraging digital technologies is consistently helping us unlock our true potential in an all-inclusive manner”, he had said during the launch of Odisha Tourism's revamped website last year. Identifying the importance of digital tourism, Mr. Vishal K. Dev, IAS, Commissioner-cum-Secretary, Dept. of Tourism led the revamping of Odisha's digital presence prior to the Odisha Men's Hockey World Cup organised in the state's capital back in November 2018. In addition to preparing a UX blueprint based on user personas, CSM has leveraged its expertise in the Adobe Experience Management stack to deliver a state-of-the-art website for Odisha Tourism.

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