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Exhibiting creativity, Pondy fest showcases homegrown brands

  • Exhibiting creativity, Pondy fest showcases homegrown brands

    Summary: Puducherry: Celebrating the creative side of the Union territory, the Pondicherry Heritage Festival is exhibiting a slew of homegrown brands which are eco-friendly sustainable and unique. Others like J Seetharaman's Saran Exports is less visible, even though he supplies high-end bed linen to hotels in west Asia. There are also products that normally don't see any retail display at all including the exquisite made-to-order embroidery items that sisters of the Cluny Convent are famous for. That includes the likes of UPASANA which is into organic fabrics, the Sri Aurobindo Hand Made Paper and Auroville Papers and Naturellement organic jams, jellies and preserves which works exclusively with village women. "The whole idea is to showcase all those who are making beautiful things in Pondicherry and Auroville and helping the local economy not only in terms of revenue generation but also job creation," said Sunaina Mandeen, spokeswoman, Pondicherry Heritage Festival.Puducherry's basket of conscious brands sends out the message that entrepreneurship can also be creative and sustainable, and not necessarily scale-driven and without social consciousness.Indeed many of the brands partnering for this event are all about eco-friendly artisanal products.

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