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Eat your way with Uber

  • Eat your way with Uber

    Summary: At 1.46 pm, I get a call from the UberEATS delivery executive who promises to reach me in 10 minutes. So what makes it so different from all the other food delivery applications already in existence? In India, UberEATS was first launched in Mumbai in May 2017 before entering Delhi, Gurugram and Bengaluru. ‘The traction that Uber will create will give our brand visibility,” he says. “We first launched this app in Toronto in December 2015,” says Rathod, adding that today the app is available in 29 countries and 130 cities around the globe.

    Did you know that dosas are the most commonly ordered food item in Chennai? Or that this is a city of breakfast-lovers with the maximum number of eateries opening before 8 am. It is probably not a surprise that the fastest growing segment here is biryani with lots of joints offering this delectable meat-and-rice dish. But interestingly enough, home baking is getting super popular with over 50 bakers here pushing wares out of their homes or cloud kitchens. “We hired a third party resource agency to understand the trends in the city,” says Bhavik Rathod, head of UberEATS, which was launched in the city on October 12. This helped them choose their restaurant partners, he adds , As Reported By Hindu.

    According to the Newspaper,“We realised that people order a lot of dosas online and so we have partnered exclusively with the A2B (Adyar Ananda Bhavan) chain of restaurants,” he laughs. Technology, logistics and over 200 odd restaurants in Nungambakkam, T Nagar, Adyar, Besant Nagar, Thiruvanmiyur, Mylapore, Alwarpet and Royapettah come together to deliver warm, fresh food straight to your doorstep. “We first launched this app in Toronto in December 2015,” says Rathod, adding that today the app is available in 29 countries and 130 cities around the globe. In India, UberEATS was first launched in Mumbai in May 2017 before entering Delhi, Gurugram and Bengaluru. So what makes it so different from all the other food delivery applications already in existence? “Technology,” says Rathod, pointing out that the ease with which one can track an order is unparalleled.

    Source: http://www.thehindu.com/news/cities/chennai/eat-your-way-with-uber/article19845483.ece


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