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He appealed to the people to make it a success so that Rishikesh is put on the world map of adventure tourism.“ATRTCM is PATA’s leading travel trade event dedicated to adventure travel industry,” one of the organisers said.“The three-day event includes a one-day travel trade mart and one-day conference, besides other value added activities that facilitate networking and relationship building,” he added.On Wednesday, a 15 km heritage walk was organised from Shivanand Jhula to Mahesh Yogi Ashram, which known as the Beatles Ashram. Haridwar: A three-day ‘Adventure Travel and Responsible Tourism Conference and Mart (ATRTCM) 2019’, under the auspices of Pacific Asia Travel Association (PATA) will be inaugurated at Ganga Resorts in Rishikesh on Thursday.State tourism minister Satpal Maharaj, Union government tourism secretary Yogendra Tripathi, joint secretary Suman Billa, PATA chief executive officer Mario Hardy and state tourism secretary Dilip Jawalkar will be present on the occasion.Delegates from over two dozen countries have already arrived in Rishikesh to take part in the event.Welcoming the delegates, Satpal Maharaj said that the event will acquaint them with great potential of adventure tourism in Uttarakhand, besides proving greatly beneficial for other stakeholders in the state.
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