Orient Electric Eyes Larger Pie of Premium Fans Market, Expands Range

  • | Tuesday | 23rd February, 2021

The company currently holds 48 per cent of the premium fans market and is now eyeing an even bigger share on the back of ever-increasing demand for high-end products. Orient IoT i-Float premium fanAtul Jain, Executive Vice President, Orient Electric Limited, said, “In the premium fans segment, we have decisive market leadership today with 48 per cent market share. Today’s consumers no longer want ordinary fans, they want fans that are smart, stylish, energy-efficient, and add convenience to life. Orient i-Series fans are BEE 5-star rated and have 50% better service value than the ordinary fans. While traditional induction-motor based fans consume 70-75W of electricity, Orient i-Series fans consume only 32W thus reducing power consumption by more than half.

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