Gurugram bus ridership 50% short of target

  • | Sunday | 9th December, 2018

GURUGRAM: After getting an unexpected lukewarm response from residents, city bus service officials have decided to put in extra effort to promote the public transport. The expected daily ridership is around 10,000 on this route, however, less than 5,000 people use buses in the city on a day. From next week, Gurugram Metropolitan City Bus Limited (GMCBL) will conduct various awareness programmes to attract riders, including students and the working middle-class.The second route (no 112) was launched by state PWD minister Rao Narbir Singh on November 23. The 19.7-km-long circular route has 24 buses plying between Sector 2-Palam Vihar-Sector 55/56-Ghata village route.Now, to improve the ridership, promotions will be done at all 76 bus stops on the route. A canopy will be installed at all these routes and passersby will be made aware of the bus routes, bus shelters, fare and the discount on using the travel card.“Starting next week, we will have promotion charts at every bus queue shelter so even middle-class uses this route.

GURUGRAM: After getting an unexpected lukewarm response from residents, city bus service officials have decided to put in extra effort to promote the public transport. From next week, Gurugram Metropolitan City Bus Limited (GMCBL) will conduct various awareness programmes to attract riders, including students and the working middle-class.The second route (no 112) was launched by state PWD minister Rao Narbir Singh on November 23. The expected daily ridership is around 10,000 on this route, however, less than 5,000 people use buses in the city on a day. The number further dips over the weekend. The 19.7-km-long circular route has 24 buses plying between Sector 2-Palam Vihar-Sector 55/56-Ghata village route.Now, to improve the ridership, promotions will be done at all 76 bus stops on the route. Pamphlets will be distributed and flex signage will be installed with details of the routes and fares. Given children under 12 years can travel free of charge, parents dropping their kids off to school in private buses will be approached and requested to use the city buses instead. Awareness camps will also be held at 10 locations on the routes, officials said.The GMCBL has also identified 12 points which are significant in terms of publicity. These include Unitech Infospace, Global Businesss Park, DLF Corporate Park, GMD Residence Park, Krishna Chowk, Rezanga la Chowk, Palam Vihar shopping complex, Huda markets in sectors 22, 23, and 56, Vatika Business Centre and Columbia Asia Hospital. A canopy will be installed at all these routes and passersby will be made aware of the bus routes, bus shelters, fare and the discount on using the travel card.“Starting next week, we will have promotion charts at every bus queue shelter so even middle-class uses this route. A bus is not only economical, it also cuts down number of vehicles on the road thus reducing traffic snarls and also cutting down on pollution levels,” said Arun Sharma, manager (administration and depot), GMCBL.

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