“To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
–Michelle Stinson Ross, Director of Marketing Operations at Apogee Results
Businesses today cannot survive without having an online presence. Marketing through digital and mobile channels is what helping brands to acquire and retain customers. Earlier, people were used to watching advertisements on television, radio, or newspapers. But today, we see the same kinds of advertisements while browsing websites, watching YouTube, exploring social media, and on various mobile applications. This is nothing but digital marketing.
Taking a look at the digital advertising market size, most ad spending is generated in the U.S with a market volume of US$128,545m in 2020. In India, ad spending in the digital advertising market amounts to US$7,629m in 2020. The major contributors in this area include renowned names like Yahoo Analytics, Oracle Corp., IBM Corp., Lithium Technologies Inc., Salesforce.com, and ZohoCRM Inc. These stats are indicative of how digital marketing would grow in the future and the growing investments by brands in this field.
Digital Marketing is one of the fastest-growing career domains and many people are trying to enter this field. Today, digital marketers are instrumental for any type of business. Digital marketing has various aspects and each of them has specific job roles. Some of the important aspects include:
Search engine optimization(SEO)
Pay-Per-Click (PPC) advertising
Search engine marketing (SEM)
Social media marketing (SMM)
If you are seeking a career in any of the above aspects, you can apply for job roles like SEO Analyst, PPC Specialist, Content Marketing Manager, Research Analyst, and Graphic Designer. The best part about starting a digital marketing career is you don’t need to have a specific graduate degree or educational background. While a marketing degree is beneficial, it is not compulsory and anyone with an eagerness to learn about the field can get started. Moreover, digital marketing is a field in which many of the jobs can be performed sitting anywhere. One doesn’t need to have a strict office routine, a beginning as a freelancer can also pave your way for better career opportunities.
Top Training Providers for Digital Marketing
If you have decided to take up a career in digital marketing, it is crucial to get trained from a reputable institute. Launching successful digital marketing campaigns isn’t a cakewalk and one needs to get the basics right before starting to work on any project. Well, here are some of the best courses in digital marketing to give you the competitive edge to land your dream job.
Simplilearn’s Digital Marketing Specialist Course
Simplilearn is one of the leading online certification training providers and its Digital Marketing Specialist course can help you fast-track your career in this field. Along with over 75 instructor-led online classes, one can get practical exposure by working on more than 45 projects with a simulation environment. On completing the course, you can also get an Online Marketing Certified Professional (OMCP) certification exam voucher. You will become well-versed in many key concepts like:
Inbound marketing, paid search, social media marketing, web analytics
Plan, manage and launch multi-channel marketing campaigns
How to lead digital marketing teams
How different aspects of digital marketing work together
How to increase brand awareness, promote products, and increase traffic
Acquiring new customers and retaining existing ones
Digital Marketing Institute
Digital Marketing Institute also provides online courses and people can also refer to its resources to get a basic idea of digital marketing. It offers the following types of digital marketing courses:
DMI Pro - A 30-hour course that deals with the intricacies of Google Ads, SEO, mobile marketing, and other disciplines. It can be taken up by beginners, aspiring entrepreneurs, or eleven for people willing to upskill.
DMI Expert - A 44-week course which makes you aware of the strategies, practices, and insight required to have an effective online presence. It is ideal for senior marketing leaders.
DMI Specialist - A 30-hour online course focusing specifically on social media marketing covering channels like Facebook, LinkedIn, Snapchat, Instagram, and YouTube.
Digital Marketing Nanodegree Program by Udacity
This program requires you to dedicate around 3 months in which you’ll gain expertise in creating marketing content, using social media to highlight your message, running Ads campaigns on Facebook, and more. The program is designed in collaboration with Facebook blueprint, Google, Hootsuite, Hubspot, MailChimp, and Moz. it consists of the following modules:
Social Media Marketing
Social Media Advertising with Facebook Blueprint
Search Engine Optimization (SEO)
Search Engine Marketing with Google Ads
Measure and Optimize with Google Analytics
Apart from these institutes, there are other platforms as well which let you explore the world of digital marketing. Your first step should be to decide which aspect you are interested in. If you are already in this field, you need to find out which area you can upskill as per the business need. After this, enroll in the desired course and prove your worth in front of the hiring managers.
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