Tech Mahindra to Launch Blockchain Based Contracts and Digital Rights Management Platform for Global Media and Entertainment Industry
| Wednesday | 8th July, 2020
Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch of a new digital platform, branded as ‘Blockchain based Contracts and Rights Management System’ (bCRMS) for the global media and entertainment industry.
Built on IBM Blockchain, the platform will restrict unauthorized access and redistribution of digital content, mitigate content piracy and manage royalty payments.
Tech Mahindra NSEZ CampusRajesh Dhuddu, Blockchain and Cybersecurity Practice Leader, Tech Mahindra, said, “Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption.
Tech Mahindra is deploying bCRMS on IBM Blockchain for linear broadcast and Over-The-Top (OTT) service providers.
“Digital rights management is a pressing problem impacting artists, content creators and advertisers worldwide, potentially costing the industry billions every year.