To curb road accidents in the state and to spread awareness about road safety, the Transport Department of Rajasthan has taken a creative route. It will soon start a campaign, Donate Your Space, wherein any restaurant or café in the city, or an individual can join hands with the RTO and provide a wall or a corner in their premises to display wall art, poster or art installations with messages related to road safety. The Transport Department in association with Taramani Foundation , an NGO working towards road safety awareness, have come up with the idea of the campaign under which they plan to create a bank of spaces within the respective ecosystem, including offices, restaurants, cafés, beauty parlours, schools, colleges and even home.One of the ad films was recently shot at Jaipur-Delhi HighwayThe campaign will run over a period of four months and later after reviewing the response, the creatives will be changed after every 20 days. Shailendra Agarwal , Commissioner, State Transport Department, says, “We wanted to design the campaign in such a way that it becomes a movement. We aim at engaging people naturally, so that volunteers grow in hundreds, thousands and then lakhs, and so on. The place could be one’s home, workplace, restaurant or even a salon. We look forward to connecting with as many youngsters as possible and involve them in the process.”The project aims to have 500 donors by the end of six months, which is the duration to execute the campaign in one district starting from Jaipur. Vaibhav Sharma from Taramani Foundation says, “We have shot ad films to sensitise people, which will be screened across all the cinema halls in the city. One of these films was recently shot at Jaipur-Delhi Highway.” Vaibhav, who is co-directing one of the ad films, adds, “We are planning to shoot three ad films, which will be circulated on social media.”

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