KOLKATA: This Durga Puja, citizens will get to hear a different kind of music from pandals — one spreading the message of organ donation. Liver Foundation West Bengal (LFWB) has approached Puja organizers to play an audio clip, featuring many celebrities urging people to donate organ, during the festivities.The clip is actually the audio part of a music video released on Wednesday evening at the Dr Chandrakanta Pandit Memorial Lecture on ‘brain death is true death, save lives with organ donation’ organized by LFWB. Since a screen is required to play the video, puja organizers will be approached with the audio clip only. The music video is being circulated through social and other digital media.Projector director of LFWB Partha Sarathi Mukherjee said, “Durga puja being the biggest festival in Bengal, we hope to reach out to a large number of people.”The foundation has started approaching different agencies, including Kolkata Police (KP), and movie halls to play the video during breaks or on display screens at traffic signals. Dr Abhijit Chowdhury, secretary LFWB, said, “Since Kolkata Police played an important role in the brain-death-and-organ-donation drive, we decided to rope them in.”The organization also roped in Dr Vatsala Trivedi, who took the organ donation drive ahead in Maharashtra. “. The West Bengal government needs to be more proactive and all stakeholders should bury their ego so that the state marches ahead in the field of organ donation,” Trivedi said.ROTTO director Dr Manimoy Banerjee and Dr Tapas Roy Chowdhury, who was a part of the team that conducted eastern India’s first heart transplant at Fortis Hospital, were among those who deliberated on the matter. Dr Mahesh Goenka, head of Institute of Gastrosciences at Apollo Gleneagles Hospitals, said, “We need to have a universal organ registry and a proper policy on organ allocation.”Trivedi visited Apollo Hospitals and RG Kar medical college, where she interacted with the students at a session organized by South Asian Medical Students’ Association. At Apollo, she spoke to doctors and stakeholders on the kind of role each should assume once a brain dead is identified.

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