In Kolkata I have seen children giving Valentine's Day gift to parents and grandparents and vice versa.
This is the reason behind the Valentine's Day market growing so big In India.
'Emotional needs drive the market, especially during Valentine's Day.
We are hoping that the flood gates open on Valentine's Day," said Saraf who has designed a special menu for V-Day along with some groovy music by DJ Harish.
The day has been marketed in such a way that it is not only for lovers and couples anymore, say marketing experts.
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