more-in Wedviser, a matrimony app for Indians, funded and supported by the Kerala State Industrial Development Corporation (KSIDC) and incubated at IIMK LIVE, the Business Incubator and Entrepreneurship Centre of the Indian Institute of Management (IIM), Kozhikode, was launched on Friday. The mobile app of Wedviser People Connect Private Limited, a Kerala-based start-up, is designed to be used by potential brides and grooms, their parents, relatives and friends, to find matrimonial matches through social connections. It is an innovative matchmaking platform designed specifically for the Indian scenario. Keyoor Purani, a professor at IIM-K and an executive director of the business incubator, said Wedviser’s innovative business model might trigger a revolution in app-based advertising and brand promotions on mobile platforms as it aimed to bring to the wedding industry a unique consumer engagement approach that revolved around contextual conversations. Wedviser enables users to form their own family and friends group to exchange ideas, share opinions and views to find a suitable match through a well-integrated chat platform. The app ensures that a proposal is routed through the user’s network of family and friends. Built-in artificial intelligence ensures that the system is suggestion-driven rather than search-driven, and candidates may immediately engage in conversations on Wedviser exclusive chat. “Wedviser will be a revolutionary app bringing much-needed values back to the technology-driven world. We are happy to extend funding support to such ground-breaking start-up ideas,” said KSIDC Managing Director M. Beena.

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