Not just reel-life, Instagram also fuels Bollywood stars’ earnings

  • | Thursday | 30th July, 2020

Bollywood celebrities have always been looked up to in India in terms of the beauty, grace, and charism they mostly exude. The characters they play in movies surely support them to make a more than decent living, but they attain the ‘rich’ status also due to the brand endorsements and advertisements they take up.

Brands’ marketing and advertising strategies extended to social media platforms like Instagram and Twitter when the majority of the youth population began spending their hours on them extensively. Celebrities’ power to influence the public is something advertising ages adopted a long time ago, and the same followed even on social media platforms.

While the practice began in the first, Indian markets too caught up with the trend, allowing the Bollywood stars to get paid for their existing celebrity status and for gaining more social media presence.

Hopper HQ’s annual Instagram Rich List revealed the Instagram earnings of celebrities around the globe. Among them, there was one Bollywood star too as Priyanka Chopra coveted the 28th position with estimated earnings of Rs 13,569,102.

Apart from PeeCee herself, Virat Kohli was the other Indian on the list, although not a Bollywood addition. He ranked 26th in the list.

How much do Bollywood stars earn?

Although the gender wage gap exists in Bollywood too like most other industries, the Bollywood ladies clearly stole the crown when it came to Instagram earnings with their exuberant follower base and consistent social media presence.

Priyanka Chopra’s position as a global star allowed her to be on top of her Instagram game too. However, she is closely followed by Deepika Padukone who earns Rs. 12,447,711 approximately and then Alia Bhatt who also generates nearly the same amount with Rs. 12,268,917 in her Instagram purse.

he follower count of the ‘desi girl’ and these actresses also follow the same order. PeeCee has the highest number of followers among them as it touches 53,700,000. Deepika Padukone has around 49,100,000 followers while Alia Bhatt is neck-and-neck with Padukone as her followers’ count is 48,500,000.

This is not the same in the case of engagement rate though as it follows the reverse order as per what the stats claim. Aia Bhatt ranks the highest there with 5.11% engagement rate as opposed to Padukone’s 3.75%, and Chopra’s 2.29%.

Shraddha Kapoor has been receiving a lot of attention on social media and it clearly shows in her Instagram earnings too as she claimed the fourth position with Rs 11,891,513. Even the fifth position is claimed by a female lead as Jacqueline Fernandez adds Rs 10,609,999 to her earnings via Instagram.

This throws light on how the male actors have less popularity on social media in terms of the number of followers they have and also the income they generate using Instagram.

Akshay Kumar with an Instagram income of Rs. 10,242,122 makes it to the list of top 10 Bollywood celebrities in terms of their estimated Instagram earnings. He stands at the sixth position but is again followed by more of his female contemporaries. 

Neha Kakkar, Katrina Kaif, Anushka Sharma, and Sunny Leone completes the first 10 positions of Bollywood’s Instagram Rich List. Regardless of their highs and lows in the box office, they enjoy massive reach on Instagram, and hence brands pursue them fuelling their total earnings.

The top 10 Bollywood male stars

Bollywood male celebrities also make handsome earnings via Instagram through multiple brand endorsements and collaborations. The Betway infographic given below clearly highlights the net worth and estimated Instagram earnings of Bollywood stars.

Salman Khan with estimated Instagram earnings of Rs 8,535,342  follows Akshay Kumar in the list of top male stars who generate a whopping income via the social media platform. Shah Rukh Khan is placed at the sixth position as his Instagram earnings touch Rs 5,523,882, lesser than the young Bollywood actors like Ranveer Singh, Varun Dhawan, and Shahid Kapoor who are positioned above him in this list.

These stats do not highlight the brands that associate with these stars or the kind of promotions they opt for. The Instagram earnings and the stars’ net worth are not directly linked to each other.


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