Rising health consciousness among consumers, combined with changing lifestyle, food habits and increasing demand for convenience is driving the smoothie market growth in India. Making a mark in this segment is Mumbai-based Shake It that is bringing healthy smoothies with zero preservatives to your doorstep.

We have been witnessing an increasing demand for health drinks in recent times. Smoothies have now become one of the popular on-the-go meals that are replacing our traditional breakfast and salads.

The foodtech startup was founded by Karishma Kriplani in 2020. “Shake Its promise is that our smoothies are genuinely healthy, with no added sugar and preservatives. What you see is what you get,” says Karishma. As people are becoming more health-conscious, many consumers want to know what they are consuming.

The more labels we read and the more research we conduct, we realise that most products are not what they say or advertise to be.

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