DonateKart will launch a crowd-funding campaign inviting people to sponsor personalised paintings of the martyrs to be sent to the soldiers' families through Honour Point, an online memorial for Indian soldiers featuring 15,000 martyrs on its database.
Kunal Kapoor, who heads the crowdfunding platform Ketto and who will be driving its initiative to raise funds for the Paraplegic Rehabilitation Centre in Pune, cannot agree more.
Ac tor Nandita Das and musician Luke Kenny will be championing this BitGiving campaign whose funds will be used to bolster skill development and livelihood opportunities for martyrs' wives.
"We will ask people to donate a certain amount and mention a message they want to give to soldiers.
"This time so many different crowdfunding platforms are coming together for a cause.