Mysuru: Price fluctuation is one of the biggest challenges faced by farmers across the country and middlemen are to be blamed for this on most occasions.But an MBA graduate from Bengaluru city is beating this fluctuation by carrying out multi-crop organic farming on his 20-acre farm in Malavalli of Mandya district. He has made the profession profitable by adopting the direct selling model.Instead of selling his farm produce to middlemen, he sells them directly to the customer, which is a win-win situation for both. Every day he earns Rs 2,500 as profit just by selling fruits, vegetables and tender coconut grown on his farm.Amogh S Jagthap, who pursued his MBA (specialisation in sales and marketing) from the City College in Bengaluru, started his direct farm-to-customer centre on Malavalli-Mysuru road. His shop has been built next to his farm which is spread over 20 acres. “I completed my MBA in 2016 and decided to take up farming instead of any private job. My grandfather was a zamindar in Kollegal and had 400 acres of land. But following the land reforms act, it came down to 100 acres. Later my father bought 20 acres of land in Malavalli. After my MBA I decided to give a new touch to this farm,” he said.“I divided my farm into several plots. These plots are dedicated for various crops. I have adopted organic farming. Instead of selling these farm products to middlemen, I have opened a shop where all the products are sold directly to the customers. This is helping me earn good profit,” he said.“Besides farming, I have also adopted animal husbandry. I am looking after the best breeds of horses, cattle including cow, goats, sheep, hen and other birds in my farm. All these have made agriculture a sustainable model for me,” he said.“In farming, I didn’t incur loss. I am following sustainable model. Marketing the agriculture products is the key to make the profession profitable. I am doing the same,” he said.

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