ABP Network's Endeavour in Championing Change: A New Identity

At a time when every industry, leader, and organisation was firing up their crisis management to find solid ground in uncharted territory, ABP Network went the extra mile to reposition itself. Even amidst the pandemic’s pandemonium, the new ABP Network has not only retained but gained market share. The new ABP Network places focus on the striking concept of ‘limitlessness’, which serves as a guiding principle of the organisation. Moreover, ABP Network has heavily invested in the overall look & feel of the new identity by choosing world-class artists to deliver their new design. After all, for ABP Network, it was not just about weathering the storm but coming out of the storm - stronger and better.