NOIDA: The Noida Authority is looking for a private agency to run its cricket stadium in Sector 21A. “We have started scouting for an agency that is backed by reputed cricket professionals. We are ready to offer the stadium for a period of 15 years on lease. Sufficient amount of time is being offered to make the proposal viable for all stakeholders,” said Praveen Mishra, additional chief executive officer of the authority. Mishra is currently in Meerut, where he has been deputed to manage the Covid situation.

The agency that is chosen will have to pay the authority 30% of the revenue it earns from operating the stadium. Officials said the agency would be offered the flexibility to conduct tournaments and league matches. It would also be allowed to use the space within the stadium complex for publicity, marketing and advertising. Inaugurated in 2016, the cricket stadium has failed to take off in a manner it had been planned.

Having a capacity of 40,000 spectators, the sports committee of the authority has been running the stadium since then. While developing the facility on 69 acres, officials had said the stadium would host national and international events such as Indian Premier League matches. Sources in the authority said the project got jinxed since it featured among the properties developed by former chief engineer Yadav Singh, who has been accused of embezzling funds. Since the CBI is scanning all the projects handled by Singh, officials reportedly did not take much interest in making the cricket stadium financially viable.

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