When gold sells like hot cakes

  • | Thursday | 19th April, 2018

Jewellers also said that there was a good response to the special sales on Akshaya Tritiya. The Akshaya Tritiya festival, which is believed to bring luck and prosperity, was celebrated in Puducherry on Wednesday with shoppers thronging jewellery outlets across the city. As per the Jain tradition, Akshaya Tritiya is the day of ‘ahara charya’. Jewellery showrooms in the city had stocked special items including gold coins in view of the occasion. Devanathan, owner of Deva Gold Mart said most of the outlets had opened their shops at 8.30 a.m. expecting a good turnout.

more-in The Akshaya Tritiya festival, which is believed to bring luck and prosperity, was celebrated in Puducherry on Wednesday with shoppers thronging jewellery outlets across the city. The festival is considered auspicious for buying gold. According to Hindu mythology, it was on this day that the river Ganges descended to Earth from heaven. As per the Jain tradition, Akshaya Tritiya is the day of ‘ahara charya’. It is believed to be the day when method of serving the Jain monks began. Jewellery showrooms in the city had stocked special items including gold coins in view of the occasion. Jewellers also said that there was a good response to the special sales on Akshaya Tritiya. V.S. Devanathan, owner of Deva Gold Mart said most of the outlets had opened their shops at 8.30 a.m. expecting a good turnout. But the sales gradually picked up from 10.30 a.m. The sales usually continues till 9 p.m. “The sales was not affected due to the cash crunch prevailing in ATMs in parts of the country,” he said.

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