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The brief from political parties is given and memes are created based on the topic.”Raut said memes on developmental works by the party in comparison to the opposition are being sought by the party offices. There are in fact groups of people who are meme fans and share interesting memes among each other.”He also said that, with the political fever gripping the internet world, memes were trending . Raut said the format is for all types of social media including Facebook, Instagram, WhatsApp, short service messages and other medium.Digital marketing expert, Samir Chaphekar said, “The attention span of netizens has reduced and memes are the best way to send across a message through one liners and graphical representation. It is a busy time for us as political parties are hiring meme creators and artists on a big scale.”Candidates contesting the elections are also hiring meme creators at individual levels.Vasant Raut, another veteran artist, said, “In the earlier days, it used to be comic strips but over time, satire or humour and sometimes even serious allegations are expressed in the form of memes now. Pune: Meme creator Sushant Deorukhkar is a busy person with several political concepts rushing through his mind throughout the day.While he received offers from two political parties to create memes for the poll campaign, he turned them down as he wanted to work independently and not support any political party.His ‘Titanic’ meme for the Shiv Sena and Bharatiya Janata Party alliance has received a huge response and it was shared widely on social media.From humour to satire, the caricatures and illustrative posters of politicians are doing the rounds of the internet.Memes are creative posters with caricatures, actual photographs or even illustrative representations of people supported with text and videos that refer to incidents or people.Deorukhkar said, “My meme about the Pulwama attack drew attention and when the BJP-Sena alliance was announced, the meme with the Titanic theme was well-received.
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