PUNE: The designated representatives of the Pune District Retail Traders Association and Akhil Bharatiya Grahak Panchayat will now address consumers’ retailer-related complaints.The two organizations have united to introduce consumer-friendly initiatives.Sachin Nivangune, the president of Pune District Retail Traders' Association, told TOI that the names and numbers of representatives of the Pune District Retail Traders Association and Akhil Bharatiya Grahak Panchayat will be put on flexes in shops so that the consumers who have an issue with the concerned retailer can get in touch with the representatives. He said the retailers who have complaints against distributors can also have their issues addressed by calling the representatives.“We will hear both parties out — the customer and retailer or retailer and distributor — and try to resolve the issue amicably. This exercise will prevent cases from going to consumer courts, where there is a high pendency of cases,” Nivangune said.The retail association has told all retail shops in Pune, over 40,000, to put up the flexes with numbers. “This will also help win over more customers for retailers. The customers will come back based on trust as their problems will be resolved immediately,” he said.The retailers have also been directed to readily give the consumer the bill of the items bought if the consumer so wishes.In addition, the customers who wish to exchange items once bought, will also be assisted provided the item is returned within the prescribed duration and in proper condition. “We have also directed retailers to remove misleading advertisements offering discounts and freebies. Also, ‘grahak sanghs’ which exist in many areas in the city will be strengthened. A committee will be formed alongside the ‘grahak sanghs’ to address consumer complaints,” Nivangune said.

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