Bollywood, Nagpuri songs remixes fail to amuse young urban voters

  • | Sunday | 15th April, 2018

Ranchi: Remixing popular Bollywood and Nagpuri chartbusters for electoral campaigns is not new to Ranchi. They might have been popular at a point of time but now, these age-old promotions are nothing but annoying. I think they all should be charged with copyright violation. Often, they even have the words replaced in the song. But in an age of sound regulations and fresh, insightful content, the audio promotions have turned out to be no less than an ear sore for the younger generation this ULB election.“I don’t understand why the election campaigners use Bollywood songs to propagate themselves.

Ranchi: Remixing popular Bollywood and Nagpuri chartbusters for electoral campaigns is not new to Ranchi. But in an age of sound regulations and fresh, insightful content, the audio promotions have turned out to be no less than an ear sore for the younger generation this ULB election.“I don’t understand why the election campaigners use Bollywood songs to propagate themselves. I think they all should be charged with copyright violation. They might have been popular at a point of time but now, these age-old promotions are nothing but annoying. I feel that future leaders should try and explore the things the youngsters like,” said Gourav Dubey, a post-graduation student from Ranchi University.Mahesh Manjhi, a popular name in the entertainment industry in the state and a member of the Jharkhand Film Technical Advisory Committee (JFTAC), said, “Candidates arrive at music studios with the songs of their choice and the facts they need to include in the lyrics. Often, they even have the words replaced in the song. The given song is then re-recorded as per the demand of the candidate, which is then used as a promotional tool in election campaigns.”The packages cost anywhere between Rs 3,500 to Rs 8,000 per song, depending on the kind of edits required. But despite the years of popularity, the new voters seem to be perturbed by what was supposedly a popular propaganda tool until the last five years.“These songs sound more like parodies and I really don't think I will vote for anyone who uses the title song of a comedy film to campaign ,” said Ved Prakash, a media student from Ranchi University.

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