Visitors, who flocked to Munnar and the adjoining areas during the Neelakurinji blossoming season in the past, have acknowledged it as a never-miss wonder of the verdant Western Ghats. Rani George, Secretary, Tourism, said the site would lead to tourists inflow to enjoy the blossoming of Neelakurinji. Kerala Tourism has launched a microsite on blossoming of Neelakurinji (Strobilanthes kunthiana), that happens once in 12 years at the famed hill station of Munnar in the Western Ghats. Neelakurinji has started blossoming and will be on till October. A 21-page e-brochure is also part of the site that enables foreigners to get riveting information about Neelakurinji.
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