Tobacco-Free Kerala, a coalition of like-minded organisations, has set afloat #SayNO2Tobacco, a campaign on social media to create tobacco-free schools and colleges.
Tobacco-Free Kerala State coordinator S. Jayaraj stressed the role of parents and teachers in remaining strong deterrents against the use of tobacco products.
Peer pressure and easy availability of tobacco products near educational institutions have resulted in large number of youngsters falling prey to tobacco addiction.
Sadly, tobacco products have been found to have a deep impact on youngsters, both mentally and physically.
He also called for remaining guarded against indirect advertisements of tobacco products.