Such popular beliefs had led to people from other religions including Muslims and Christians taking part in the river festivals. He had a firm belief that the devotional books and events drawing attention of the masses would leave such an impact that they enhance the moral values in society and families. But now thanks to the media coverage, much larger numbers of pilgrims were taking part in these river festivals. They would just take a holy bath in the river waters before leaving while some Hindus offer special prayers. “Prior to the 1950s, there were very smaller numbers of devotees attending the Pushkara festivals.
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