The session covered the basics of marketing, advertising concepts, leveraging digital marketing and analytical tools for growing one’s business. The advantages of digital marketing were explained at a business-to-business session for businessmen, professionals and industrialists organised by JCI-Vizag here on Sunday. JCI Vizag vice-president (business) Chandra Mohan Pasari said success of any business was based on marketing strategy. The resource persons explained about how digital marketing played a key role in business and also practically demonstrated a few tools one could use to utilise to promote business. Dr. Ravinath, professor of marketing, Gitam School of International Business and Naveen Arun, CEO, Sterlite Media conducted the session.
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