StarHub makes telco-hate a selling point for new data plans

StarHub’s new marketing campaign acknowledges that customers hate them, and vows to fix that, starting with simplified mobile data plans. Here is how Singaporean telco StarHub is doing it right now:Which is pretty gutsy, when you think about it, because there’s truth to that first statement. There are many ways to pitch a new mobile data pricing scheme. Essentially, StarHub is swapping its complex myriad of mobile broadband packages for three simple SIM-only plans with fat data bundles. Otherwise, it’s a relatively streamlined and simplified mobile data offering.

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