Indian skipper Virat Kohli has been having a terrific year both on and off the field, breaking records to getting hitched, Virat is winning in every aspect of life.

Now, the Indian skipper has replaced King of Bollywood Shah Rukh Khan as India's top-ranking celebrity brand.

According to Duff & Phelps, Kohli topped the list with a brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Even four years after his retirement from cricket, Sachin Tendulkar lies second in the list with 82.50 cr, while MS Dhoni is third with 63.77 cr. R Ashwin to makes it to the list with 34.67 cr. Non-cricketers that made it to the prestigious list are Saina Nehwal (31cr), Anirban Lahiri (12.44cr), Kidambi Srikanth (6.13cr), Sania Mirza (2.80 cr), Sunil Chhetri (2.30cr).

In the list, there are as many as 21 sportspersons. Here is the list:

• Virat Kohli        Rs 100.72            
• Sachin Tendulkar Rs   82.50           
• MS Dhoni        Rs 63.77               
• PV Sindhu      Rs 57.25               
• R Ashwin Rs 34.67           
• Ravindra Jadeja Rs      34.58    
• Saina Nehwal     Rs 31.00               
• Rohit Sharma     Rs 30.82               
• Shikhar Dhawan Rs 15.94             
• Anirban Lahiri Rs     12.44    
• Yuvraj Singh       Rs 11.60               
• K Srikanth     Rs 6.13            
• Ajinkya Rahane     Rs 5.56       
• C Pujara     Rs 5.48
• Murali Vijay      Rs 4.20 
• KL Rahul       Rs 4.04 
• Umesh Yadav    Rs 3.94 
• Hardik Pandya   Rs 3.04 
• Sania Mirza       Rs 2.80 
• Bhuvneshwar Kumar   Rs 2.53     
• Sunil Chhetri     Rs 2.30