Summary:
A R Rahman or The Mozart of Madras will be tuning soon for the beautiful hills of Sikkim, for he is named the brand ambassador of the state.
A R Rahman or The Mozart of Madras will be tuning soon for the stunning hills of Sikkim, for he is named the brand ambassador of the state.
The music maestro’s name was officially called for the brand ambassador at the opening ceremony of the Sikkim Red Panda Winter Carnival in Paljor Stadium in Gangtok.
Chief Minister of Sikkim, Pawan Chamling, was heard saying, "It is a big day for the state, as he is now the brand ambassador of Sikkim. The people of Sikkim have made history by making the state the first organic state of the country, and with AR Rahman on board, we are sure to go big with tourism and business in the days to come."
It was a privilege and honour for him to be declared the brand ambassador of the north-eastern state. The tiny Himalayan state of Sikkim was an example of tolerance, compassion, peace, integrity and communal harmony for the rest of the country, said Rahman addressing the audience gathered to listen to the icon.
He further added "Sikkim has grown to be known as one of the most environmentally friendly and beautiful places in the world. It is our task to appreciate this beauty and preserve its glory. I thank the people of Sikkim for their love and hospitality and also for giving this honourable title of brand ambassador to a person from my community".
Having won innumerable accolades for his music across the globe, Rahman exactly knows where his roots lie. The time when celebs have been running to chase big bucks, he shows what a true human is. From training local music bands of Gangtok to not accepting any monetary favours for the title, the Grammy and Oscar recipient prefers to travel in economy class displaying the truest form of a man who rose from the dust.
The celebrated Indian music producer will now be campaigning as the face of Sikkim to attract tourists and business for the state by branding the state on international platforms.