Summary:
In the year 2020, TVCs starring celebrities constituted 20% of the ad share; among celebs, film stars had an 80% share in the ads last year followed by sportspersons and TV stars who added 14% and 4% share respectively, according to TAM AdEx Celebrity Endorsement Report 2020.
In the year 2020, TVCs starring celebrities constituted 20% of the ad share; among celebs, film stars had an 80% share in the ads last year followed by sportspersons and TV stars who added 14% and 4% share respectively, according to TAM AdEx Celebrity Endorsement Report 2020.
Actor Akshay Kumar was the most-visible celebrity endorser in pandemic-hit 2020, outpacing India cricket captain Virat Kohli by a good margin.
Meanwhile, M.S. Dhoni endorsed the maximum number of brands in 2020. He also topped the 2019 list. Three out of the top ten celebrities were endorsing more brands in 2020 compared to 2019. These were Akshay Kumar, Kiara Advani and Tapsee Pannu.
Interestingly, more than 40% of ads were endorsed by two celebrity couples - Anushka Sharma-Virat Kohli and Akshay Kumar-Twinkle Khanna, and both couples had endorsed 53 and 43 brands respectively during 2020.
Kareena Kapoor, the only female celebrity among the top five, whereas there was an equal number of male and female celebrities in the Top 10 list.