Summary:
Tata Motors on Tuesday launched Nexon EV 3D Commerce, which is claimed to be a visualisation of its entire Nexon EV range virtually.
Tata Motors also claims that the Nexon EV 3D Commerce is a 360-degree virtual experience allowing customers to explore colours, variants, features, and accessories of the Nexon EV. This is said to be the first automotive E-Commerce experience with 3D at its core.
The automaker claims, this will offer the customers a detailed and holistic purchase experience that saves time and effort.
Ramesh Dorairajan, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors, said, “We are constantly looking at ways and means of improving
customer experience and engagement. The current pandemic has urged businesses to change their approach and adapt in accordance with the new normal. Being a homegrown brand, it gives us great pleasure to partner with Eccentric Engine, an innovative Indian tech company, and launch this initiative, as we redefine our customer engagement. The Nexon EV 3D Commerce is a big step in this direction.”
Launched early this year, Tata Nexon EV is claimed to have given the automaker a market share of 62% in EVs in Q1 FY21. Recently, the automaker has rolled out its 1000th Nexon EV.
Tata Motors on Tuesday launched Nexon EV 3D Commerce, which is claimed to be a visualisation of its entire Nexon EV range virtually.
Tata Motors also claims that the Nexon EV 3D Commerce is a 360-degree virtual experience allowing customers to explore colours, variants, features, and accessories of the Nexon EV. This is said to be the first automotive E-Commerce experience with 3D at its core.
The automaker claims, this will offer the customers a detailed and holistic purchase experience that saves time and effort.
Ramesh Dorairajan, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors, said, “We are constantly looking at ways and means of improving
customer experience and engagement. The current pandemic has urged businesses to change their approach and adapt in accordance with the new normal. Being a homegrown brand, it gives us great pleasure to partner with Eccentric Engine, an innovative Indian tech company, and launch this initiative, as we redefine our customer engagement. The Nexon EV 3D Commerce is a big step in this direction.”
Launched early this year, Tata Nexon EV is claimed to have given the automaker a market share of 62% in EVs in Q1 FY21. Recently, the automaker has rolled out its 1000th Nexon EV.