Thomas Cook India launches initiatives to cater to the market of short trips to and around Europe

| Wednesday | 8th July, 2020

Summary:

Travel and Tourism service provider Thomas Cook India launched its initiative- ‘City Escapes’– to tap the growing demand for very short vacations.

Despite the pandemic, international travel remains high on the Indian consumer`s bucket list, and Europe is a clear favorite, Thomas Cook India said in a filing to BSE.

The ‘City Escapes’ was conceptualized to offer Indians bite-sized breaks in and around Europe, it added. “Indian consumers are displaying a growing appetite for mini-cations that are convenient and flexible. Therefore, our City Escapes have been thoughtfully designed to include centrally located hotels for easy access, optional top-ups with a diversity of experiences – and at very affordable pricing,” Thomas Cook (India) Holidays, MICE, Visa -President & Country Head Rajeev Kale said.

Iconic destinations such as Istanbul, Budapest, Salzburg, Vienna, Helsinki, Krakow; millennial favorites of Prague and Zagreb, among others are included in City Escapes, Thomas Cook India said.

As many parts of Europe depended largely on the Tourism industry have taken a big hit due to Covid-19 pandemic. To commensurate the lost business and to attract tourists back to their Countries and Cities, central and municipal governments of European countries are also providing great offers and packages.