Summary:
The demand for diamond jewellery seems to have decreased by 10 – 15% within two months, Assocham said. The consumers are shifting from diamond-studded jewellery to plain gold jewellery and appear to be wary of purchasing diamond jewellery, the survey said. In the wake of the scam, there have been concerns about quality of diamonds he sold to customers. The scam surfaced in February, while Modi fled the country a month before that. “This has been shaken and consumers are not willing to take chances following massive adverse publicity about the diamond sector (after the scam),” it said..