Summary:
The next big thing in the Gujarati film industry should be an award winning Gujarati film (at national or international level). There is nothing like an urban Gujarati movie or a rural Gujarati movie. But as an industry, breaking even is difficult not only for Gujarati films but for many Hindi films as well. "Earlier, tickets for Gujarati movies were subsidised, but now they are at par with those for Hindi movies. Film producer Saandeep Patel said that unlike Hindi movies, Gujarati movies are entirely dependent upon Box Office collections for revenue..