Summary:
Amritsar: The Indian Institute of Management (IIM) here held its second annual finance and marketing conclave ‘Pariprekshya-18’ on Saturday. “Start-ups look for people who like taking risks,” he added.The panellists discussed in detail what brands should do and what was the importance of customer satisfaction. The 4 Cs — commoditize, cost, crowd and consistency — are essential to winning the confidence of the customers, they said.The video presented by Markophilic, the marketing club of IIM, Amritsar, caught the attention of the panellists. They further said that there was a difference between a satisfied and a loyal customer and the shifts in the marketing world have made it even more important to focus on loyalty as much as customer satisfaction. They also emphasized that in the era of digitization, there exist challenges to companies perpetuating customer loyalty as loyal customers continuously expect exclusive treatment and much more to keep renovating their loyalties towards the brand..