Summary:
Back in those days, once every four years, advertising professionals and marketing gurus would beam with the joy at the arrival of ‘World Cup Fever’. Two months before the actual World Cup arrived, the fever displayed its first symptoms. Newspapers, magazines, news bulletins – the World Cup Fever had truly gripped the nation. Back then, the prospect of a cricket World Cup seemed unbelievable. An entire month - cricket matches being played day in and day out, by the best players from around the world..