Going the ‘Bacardi’ way

Bengaluru | Thursday | 20th February, 2020

Summary:

Express News ServiceBENGALURU: A city-based start-up has made the boardroom of popular alcohol brand ‘Bacardi’ in Spain, albeit smarter. According to Chief Marketing Officer of Data Semantics Dinu Sam David, the technology was developed with the corporate IT section of Bacardi. “Instead of manually looking through files, those in the boardroom can now use a conversational platform or data visualisation tool, to get very precise information in lesser time,” he said. The simplified data in the boardrooms and sales, helps the client make informed, data driven decisions, said Kapil Khanna, the chief strategy officer. Run on Google’s conversational platform ‘Alexa’, the small screen showed graphs of the regional and global performance of a company in terms of sales..